Waterwise has close links and influence with regulators and government. Thames Water’s association with Waterwise is really valuable to our work with customers. Population growth and climate change in our region means that the demand for water can easily outstrip future water supply - so helping homes be more water-efficient is at the heart of our work together.

Andrew Tucker, Water Efficiency & Affordability Manager, Thames Water 

UK Water Efficiency Strategy

The UK Water Efficiency Strategy, developed and launched by Waterwise in June 2017, sets out a cross sector pathway to greater water efficiency and has the support of governments, regulators, water companies and wider stakeholders

Increased water efficiency has an essential role to play in helping ensure we have enough water for people, the economy and the environment now and in the future.


Water resources are under increasing pressure from climate change, population growth and the need to protect and improve the environment. This is reflected in the increasing ambition to reduce per capita consumption we are seeing in government, regulators and water companies. Waterwise’s Water Efficiency Strategy for the UK launched in June 2017 has helped drive this ambition and provide the evidence to support policy changes.

The Strategy’s vision is a UK in which all people, homes and businesses are water efficient. 

Water Efficiency Strategy Steering Group

The steering group for the UK Water Efficiency Strategy brings together experts from the UK water industry together with regulators, NGOs, government and academia. The steering group worked with Waterwise to develop the first strategy published in 2017, and has since worked with government and a range of industry and other partners to take forward the actions it contains. The steering group is chaired by Daniel Johns from Anglian Water with the secretariat provided by Waterwise.