Waterwise has close links and influence with regulators and government. Thames Water’s association with Waterwise is really valuable to our work with customers. Population growth and climate change in our region means that the demand for water can easily outstrip future water supply - so helping homes be more water-efficient is at the heart of our work together.

Andrew Tucker, Water Efficiency & Affordability Manager, Thames Water 

UK Water Efficiency Strategy

The UK Water Efficiency Strategy, developed and launched by Waterwise in June 2017, sets out a cross sector pathway to greater water efficiency and has the support of governments, regulators, water companies and wider stakeholders.

We are seeking your views by 3rd September on a new Water Efficiency Strategy for the UK.

In 2017 the UK Water Efficiency Strategy was developed by Waterwise with collaborative input from a wide range of organisations including water companies, businesses, regulators and customer groups. The purpose of the five year Strategy was to raise ambition and delivery on water efficiency in the UK and across numerous areas it has been successful in doing this. 

In summer 2022 Waterwise will launch the second iteration of the Strategy and we would like your input to steer it’s direction and content. This first phase of consultation seeks to collate views on broad questions such as scope, themes and timescale for the Strategy 2.0. We will consulate again in early 2022 when we have a draft strategy for review. 

A PDF copy of the consultation questions is attached and you can respond by completing the online consultation form, which can be found here.  Alternatively, you can send written responses to Nathan.Richardson@waterwise.org.uk

The deadline for responses is Friday 3rd September 2021. 

We look forward to hearing from you.

The previous strategy can be found here
The RAG review is here
The PDF for the consultation is here
And the link to the consultation is here

Increased water efficiency has an essential role to play in helping ensure we have enough water for people, the economy and the environment now and in the future.


Water resources are under increasing pressure from climate change, population growth and the need to protect and improve the environment. This is reflected in the increasing ambition to reduce per capita consumption we are seeing in government, regulators and water companies. Waterwise’s Water Efficiency Strategy for the UK launched in June 2017 has helped drive this ambition and provide the evidence to support policy changes.

The Strategy’s vision is a UK in which all people, homes and businesses are water efficient. 

Water Efficiency Strategy Steering Group

The steering group for the UK Water Efficiency Strategy brings together experts from the UK water industry together with regulators, NGOs, government and academia. The steering group worked with Waterwise to develop the first strategy published in 2017, and has since worked with government and a range of industry and other partners to take forward the actions it contains. The steering group is chaired by Daniel Johns from Anglian Water with the secretariat provided by Waterwise.