Several UK water companies, along with the economic regulator (Ofwat) have identified the necessity to move towards proactive customer engagement, with a particular focus on achieving large scale water use reduction. As a result of climate change and the expanding population, improved water efficiency is an increasingly important global issue. However, to date there is a lack of suitable research in this area. Waterwise aimed to address a portion of this gap in knowledge through an exploratory survey, predominantly focusing on spending by water utilities in the UK, Europe, USA and Australia on their customer communications and marketing on water efficiency. This research also aimed to compare and contrast company spend on engagement relative to their levels of water efficiency.For the full article click here.