Water Efficient Shower Head Offer – Project Report

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The aim of this study by United Utilities was to assess the uptake rate of a free water-efficient showerhead offer, customer’s experience using the product, resultant carbon and water savings, and associated costs. After inviting 2,000 metered customers, 155 received showerheads and 118 returned experience questionnaires. Savings of 39.5 litres per household per day were attained. Costs were £29.90 per showerhead distributed, and it is estimated that rolling the offer out on a wider scale would cost £22.71 per unit.