This report summarises the results of a baseline survey undertaken prior to the water efficiency project Save Water Swindon. The project aimed to raise awareness about the importance of saving water and deliver large-scale water savings. This survey measures behaviours and attitudes prior to the start of the project, establishing a baseline against which later surveys were benchmarked. 1286 individuals responded to the baseline survey, representing a 46% response rate. Results indicate that the majority of people surveyed do try to save water. Saving water as well as money, and concern about the environment were the key motivators for water efficiency activities.