Is the Five Minute Shower an Urban Myth? (2010)

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This report by ech2o analyses data on shower use at home, at school and in the office. The data was collected between 2008 and 2009 across the whole range of different cultures and economic classes found in the UK today. About 85% of the respondents lived in London, with the rest from various other parts of England and Wales. This data about showers were taken from a survey of 649 people across 167 households. The survey participants showered on average 13 minutes. 64 % showered once a day while 13.5% took a bath or shower twice a day.