This deliverable provides a comprehensive literature review and discussion of the factors influencing consumer behavior and water consumption, including price, psychological, socio-demographic and contextual determinants. Measures aiming to address the relevant factors and change consumer behavior are presented based on the psychological literature. This report served as a knowledge base when designing the DAIAD user trials to test its effect on consumer behavior and water consumption. Further, it will guide the data analyses to study the relevance of socio-demographic and psychological factors for behavioral changes, as well as the effects of different types of information. Finally, an empirical study is presented, which analyzes the factors influencing the willingness to adopt water monitoring & feedback devices.