Who We Are

Waterwise is an independent, not-for-profit UK NGO focused on reducing water consumption in the UK.  We support and challenge governments, industry, customers and others to be innovative and ambitious on water efficiency. We are the leading authority on water efficiency in the UK. Our work includes research, events, technological and policy innovation and media.

What We Do

Everything we do drives and promotes water efficiency. We actively support and challenge everyone to aim high on water efficiency for the sake of people, the environment and the economy. This means we work in a range of areas, including influencing and shaping policy and legislation; driving strategic and practical ambition in the water sector; designing and delivering research; media, campaigns and promotion; running demonstration projects; promoting water-efficient technology; helping businesses be more water-efficient; facilitating partnerships; brokering new solutions; and training water efficiency practitioners.

We have published a Case for Support document, which outlines why you should support us, our track record, our plans for the future and how we use funding from Waterwise Supporters and Affiliates.


Water Efficiency Strategy UK

Waterwise’s Water Efficiency Strategy for the UK was developed in consultation with the water sector – including Waterwise Supporters and the Water UK-supported steering group. It sets out a blueprint to deliver a vision of a UK in which all people, homes and businesses are water-efficient, and where water is used wisely, every day, everywhere.



Water efficiency in retail


Water efficiency services represent a key benefit from the introduction of retail competition to 1.2 million businesses, charities and public sector organisations in England from April 2017. We undertook research in November 2017 from the customer perspective to identify what level of water efficiency services are being offered by new retail water companies. We have been working with Ofwat, CCWater, Southern Water and others to develop a retail water efficeincy forum and a water efficiency league table. Keep checking the website for more information on these.


Leadership Group

The Leadership Group on Water Efficiency and Customer Participation is a Waterwise initiative, launched with the UK water industry in June 2017. Building on work to date, it brings together senior UK water industry leaders in a more ambitious approach to wasting less water – using this to drive a more customer-led culture. The Leadership Group offers a new opportunity to involve customers in thinking about their future water services. Motivating people to take action, and empowering communities through rewards, could change the way we think about water, and revolutionise services. Waterwise is challenging and supporting the sector on ambition and innovation – within individual companies and across the sector.



Keep up with the latest news

The Waterwise monthly newsletter is the go to place for the latest water efficiency news in the UK and internationally. We also highlight our work with our Supporters, on projects and policy. If you have a story to share on water efficiency please email us.



  • Waterwise is a media partner of the Global Leakage Summit
    Waterwise is a media partner of the Global Leakage Summit this year. More information below!   The 10th Global Leakage Summit   25-26 June, 2019 - London www.global-leakage-summit.com   The World's Premier Water Leakage Summit Returns For Its 10th Year In June 2019     The Global Leakage Summit returns for its 10th year in June 2019 to feature the most innovative and successful examples of delivering... read more
  • Post Conference Newsletter March 2019
    Click here to access the Newsletter. To join the mailing list see the top of the website.      ... read more
  • Waterwise is a teenager!
    I can’t believe it was 13 years ago when Jacob, Melanie and I opened the doors to Waterwise on 1st September 2005, but yes, Waterwise has become a teenager! It was an exciting thing to happen. In the spring of 2005 Jacob was working at Water UK, and I was Special Adviser to Margaret Beckett, then... read more
  • Southern Water Target 100 and key lessons from water efficiency work to date
    Guest blog post by Ben Earl, Water Efficiency Manager, Southern Water Southern Water is setting a demand reduction target to reduce per capita consumption to 100 litres per person per day across its region by 2040. The South East of England is officially declared as ‘water stressed’ and with population growth and future climate scenarios suggesting... read more
  • Utility Week – A water efficiency culture must flow through the water sector
    A water efficiency culture must flow through the water sector 06/06/2018 at 9:42am David Black, senior director for Water 2020, Ofwat and Nicci Russell, managing director, Waterwise "It’s clear to both Ofwat and Waterwise that the level of consumption in the long-term could be much lower than it is now" Our average daily consumption of water has risen... read more
  • Future Water Association – Water Dragons 2018 – Networking at The Water Hub and Pitch Practice
    Future Water Association's in collaboration with Future Water Association's Water Dragons provides a unique opportunity for companies to pitch their innovative products, services or processes to a panel of water sector specialists. Previous judges have included UK water utilities, Tier 1 contractors and government bodies. There will be three heats in 2018, one of which will be hosted by The... read more
  • Water efficiency in the South East of England
    In September 2016 Water UK published its Water Resources Long Term Planning Framework (2015-2065) report. Using new modelling techniques and a 50-year planning horizon, the report considered the impacts of climate change, population growth, environmental protection measures and water use trends on water availability. It identified that we are facing longer, more frequent droughts and more acute... read more
  • Water Efficiency Research Specialist
    Job Opportunity Water Efficiency Research Specialist - Waterwise Full Time - London, UK   Waterwise is an independent, not-for-profit UK NGO focused on reducing water consumption in the UK. We support and challenge governments, industry, customers and others to be innovative and ambitious on water efficiency. We are the leading authority on water efficiency in the UK. Our... read more
  • About Drought Showcase
    How do we talk about drought?   A lot of the About Drought Showcase focused on the way we talk about drought, and how a public understanding of drought impacts on resilience to and mitigation of drought; water scarcity and water use. t is important to consider the different types of drought: hydrological, rainfall and human usage... read more
  • Freeze/ thaw as a resilience issue linked to customer participation and water efficiency
    We effectively faced a major drought occurring within the space of several days - we need to have much greater engagement with customers in order to deal with all resilience issues and water efficiency is a key aspect of this. Background and impacts More than 20,000 homes in London were without water in March 2018 due to... read more

Water Facts

The average Brit uses about 140 litres of tap water a day, but if you include the amount of water embedded within products, our water consumption increases to about 3400 litres a day.
To produce just one pint of beer for example, takes 170 litres of water.
It takes 200,000,000 litres per second to grow food for the planet.
Human Blood is 83% water.
If the entire adult population of England and Wales remembered to turn off the tap when they were brushing their teeth, we could save 180 mega litres a day-enough to supply nearly 500,000 homes and fill 180 Olympic swimming pools! (One Olympic sized pool is 1 million litres / 1Ml)
A dripping tap wastes around 5,500 litres of water a year: that's enough water wasted to fill a paddling pool every week for the whole summer.
70% of the Earth is covered with water but only about 1% of the world’s water is readily available for human use. Nearly 97% is salty or otherwise undrinkable. Another 2% is locked in the ice caps and glaciers. That leaves just 1% for all humanity’s needs.
If the entire world’s water were poured into a 4 litre jug, the fresh water available for us would equal only about one tablespoon.
Over 90% of the world’s supply of fresh water is located in Antarctica.
There is the same amount of water on Earth as there was when Earth was formed. The water from your tap could contain molecules that dinosaurs drank.
One cotton t-shirt has about 25 baths full of water embedded in it.
Water regulates the Earth's temperature.
Water is the only mineral that is found naturally on Earth in three forms; liquid, gas, solid.
More than half (63%) our daily water consumption at home originates from the bathroom and the toilet.

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