Who We Are

Waterwise is an independent, not-for-profit UK NGO focused on reducing water consumption in the UK.  We support and challenge governments, industry, customers and others to be innovative and ambitious on water efficiency. We are the leading authority on water efficiency in the UK. Our work includes research, events, technological and policy innovation and media.

What We Do

Everything we do drives and promotes water efficiency. We actively support and challenge everyone to aim high on water efficiency for the sake of people, the environment and the economy. This means we work in a range of areas, including influencing and shaping policy and legislation; driving strategic and practical ambition in the water sector; designing and delivering research; media, campaigns and promotion; running demonstration projects; promoting water-efficient technology; helping businesses be more water-efficient; facilitating partnerships; brokering new solutions; and training water efficiency practitioners.

We have published a Case for Support document, which outlines why you should support us, our track record, our plans for the future and how we use funding from Waterwise Supporters and Affiliates.

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Water Efficiency Strategy UK

Waterwise’s Water Efficiency Strategy for the UK was developed in consultation with the water sector – including Waterwise Supporters and the Water UK-supported steering group. It sets out a blueprint to deliver a vision of a UK in which all people, homes and businesses are water-efficient, and where water is used wisely, every day, everywhere.

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Water efficiency in retail

competition

Water efficiency services represent a key benefit from the introduction of retail competition to 1.2 million businesses, charities and public sector organisations in England from April 2017. We undertook research in November 2017 from the customer perspective to identify what level of water efficiency services are being offered by new retail water companies. We have been working with Ofwat, CCWater, Southern Water and others to develop a retail water efficeincy forum and a water efficiency league table. Keep checking the website for more information on these.

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Leadership Group

The Leadership Group on Water Efficiency and Customer Participation is a Waterwise initiative, launched with the UK water industry in June 2017. Building on work to date, it brings together senior UK water industry leaders in a more ambitious approach to wasting less water – using this to drive a more customer-led culture. The Leadership Group offers a new opportunity to involve customers in thinking about their future water services. Motivating people to take action, and empowering communities through rewards, could change the way we think about water, and revolutionise services. Waterwise is challenging and supporting the sector on ambition and innovation – within individual companies and across the sector.

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Keep up with the latest news

The Waterwise monthly newsletter is the go to place for the latest water efficiency news in the UK and internationally. We also highlight our work with our Supporters, on projects and policy. If you have a story to share on water efficiency please email us.

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News

  • Save Water Save Wildlife
    Written by Nathan Richardson We know that many of our rivers, lakes and wetlands are in a perilous state but few of us stop to think when we turn on the kitchen tap or go for a shower how our individual actions are impacting the watery places we treasure. As part of Waterwise Water Saving Week... read more
  • #TapThursday – Whitchurch’s young ambassadors for water saving
    By Nicci Russell, Managing Director of Waterwise Yesterday I spent the morning exploring water efficiency with the children at Whitchurch C.E. Junior Academy - the really lovely school in our town in North Shropshire that two of my children are lucky enough to attend. Year 3’s topic this term is ‘Extreme Environments’ - they’ve been learning about... read more
  • WaterSafe taps into water efficiency for Water Saving Week
    WaterSafe, the UK body for approved plumbers, is proudly supporting “Tap Thursday” this Water Saving Week. Julie Spinks, director of WaterSafe, explains why leaky taps shouldn’t be ignored and how keeping taps clean will help protect the taste and quality of your drinking water. “Water Saving Week is all about the small things we can do... read more
  • Wash Wednesday
    So today is Wash Wednesday and we’re talking all about showers, baths, appliances and more. It’s a great time to think about the ways that you use water and take some top tips that can not only help you save water, but money and energy too.   It’s estimated that each day Britain ‘showers away’ more... read more
  • Dual flush toilets save water, apart from those that leak!
    Dual flush toilets save water, right? Of course they do, they must do. Giving the option to flush that pee away with just two-thirds of the cistern flush volume absolutely saves water. Full stop. It’s much more sensible than using the full flush every time. However, there’s a darker side to the humble drop-valve dual... read more
  • Flush with ideas to save this Water Saving Wee
    This week sees the the fifth annual Water Saving Week – a campaign organised by Waterwise aimed at helping us all to use water more wisely. With ever-growing population and climate change putting pressure on our water resources, it’s never been more important for us to all do our bit to ease the pressure on water... read more
  • April Newsletter
    Click here to access the newsletter... read more
  • Water Saving Week – A perfect excuse to reflect on a vital issue
    The fact that UK businesses are using on average 30% more water than they need to highlights the importance of promoting water efficiency  - and the role that retailers have to play in that. And Water Saving Week provides the perfect excuse. By using water wisely businesses can lower their water and energy bills, as... read more
  • Are you eating your water?
    by Lydia Makin If you’re reading this, you’ve probably heard that it’s Water Saving Week (whoo) and you want to do your absolute best to save water, turn the tap off and fix those leaky loos! This is all fantastic, of course, keep doing what you’re doing, but…you could be using a huge amount of water... read more
  • Fashion and Water Scarcity
    Certain ways of saving water are better known than others. By now, most of us know that we should not run the tap while brushing our teeth and that baths use much more water than showers. One of the lesser known facts is just how much fashion affects water scarcity.  It can take 2.7k litres of... read more

Water Facts

The average Brit uses about 140 litres of tap water a day, but if you include the amount of water embedded within products, our water consumption increases to about 3400 litres a day.
To produce just one pint of beer for example, takes 170 litres of water.
It takes 200,000,000 litres per second to grow food for the planet.
Human Blood is 83% water.
If the entire adult population of England and Wales remembered to turn off the tap when they were brushing their teeth, we could save 180 mega litres a day-enough to supply nearly 500,000 homes and fill 180 Olympic swimming pools! (One Olympic sized pool is 1 million litres / 1Ml)
A dripping tap wastes around 5,500 litres of water a year: that's enough water wasted to fill a paddling pool every week for the whole summer.
70% of the Earth is covered with water but only about 1% of the world’s water is readily available for human use. Nearly 97% is salty or otherwise undrinkable. Another 2% is locked in the ice caps and glaciers. That leaves just 1% for all humanity’s needs.
If the entire world’s water were poured into a 4 litre jug, the fresh water available for us would equal only about one tablespoon.
Over 90% of the world’s supply of fresh water is located in Antarctica.
There is the same amount of water on Earth as there was when Earth was formed. The water from your tap could contain molecules that dinosaurs drank.
One cotton t-shirt has about 25 baths full of water embedded in it.
Water regulates the Earth's temperature.
Water is the only mineral that is found naturally on Earth in three forms; liquid, gas, solid.
More than half (63%) our daily water consumption at home originates from the bathroom and the toilet.

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