We know Ofwat is keen to see larger-scale water efficiency. Demand management options, including leakage reduction and water efficiency, could be more innovative and cost-effective if delivered by third parties or existing incumbent water companies who have already invested in this area. Providing clear market information on the water resources situation and other supply and demand management options being considered can inform those looking to innovate in this area. However, the market for demand management services, particularly household water efficiency, needs support to develop and address issues of delivery risk.
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