This report evaluates phase one of Save Water Swindon (2010-2011) and identifies achievements and faced challenges. The project, the first to take a “whole-town” approach, attempted to raise awareness about the importance of saving water and deliver large-scale water savings. During year one, just under 900 home makeovers were completed, and 900 self-install kits were given out to residents. In total, nearly 6000 water saving devices were distributed and installed, resulting in assumed water savings of nearly 50,000 litres/day by the project. Average savings between makeovers and self-install kits differed substantially, 39 compared to 16 litres/property/day.