Patterns of Water (2013)

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This report contains the findings of survey research on the patterns of water using practices in households across the South and South East of England. Following a ‘practice based’ approach to water demand, this research takes practices as the unit of analysis when exploring water use – rather than attitudes, behaviours or simply ‘litres used’ – and highlights how this changed unit of analysis allows for a deeper understanding of the routines and habits of everyday life that lead to domestic water consumption – washing and personal hygiene, doing the laundry, gardening, cooking etc. The main results of the research are presented for household water infrastructure and technologies, for each of the separate water using practices, and for how the practices overall interrelate with one another. The final section then discusses the key implications of the work for contributing to designing interventions and to techniques for forecasting future water demand, pointing the way to future research and applications.