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| Our aim |
Our objectives |
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Our aim is to reverse the upward trend in how much water we all use at home and at work.
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We will develop a framework to demonstrate the benefits of water efficiency in the UK supported by a robust social, economic and environmental evidence base.
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By 2010, water companies will be carrying out large-scale water efficiency projects alongside new resource developments.
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Water efficiency will be part of everyone's lives. |
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• Championing water efficiency within the water industry
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• Shaping a positive regulatory framework for water efficiency
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• Building the evidence base for water efficiency through large scale pilot schemes and other research
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• Ensuring water efficiency in the built environment sector
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• Influencing government policies on water efficiency
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• Understanding and changing consumer perceptions of water efficiency and encouraging wise use of water
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• Promoting the social benefits of and addressing the barriers to water efficiency. |
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