Waterwise Recommended Checkmark

The Waterwise Recommended Checkmark provides consumers with an ‘at-a-glance’ indicator of a product’s water saving potential. The Checkmark on a product means 'this product is a recognized water saver'. The label sits alongside other labels, such as the Bathroom Manufacturer’s Association Label, which uses an A-G classification for the water consumption of products.

It is a voluntary product labelling scheme for water-saving products in both the commercial and domestic sector. As of autumn 2011, the Checkmark has replaced the Waterwise Marque. If you're interested in applying for the Checkmark contact Sally.

History of the Checkmark

In September 2006 Waterwise launched the Marque, the first water efficiency labelling scheme of its kind in the UK. Marques were awarded to the technology behind the product, rather than the product itself and any water saving product could apply.

Five years later and over 70 Marques from over 55 different companies have been awarded across a broad spectrum of products including dishwashers, showerheads, water storing gels for the garden, toilets and urinals, drought resistant turf, domestic water recycling products, water butts, a waterless carwash, tap flow restrictors, shower timers and toilet retrofit devices, amongst others.

The Marque was set up to help consumers choose these products by highlighting the most water efficient products available on the market. These products exhibit both water savings at their core as well as innovation within the existing market. The Marque was awarded twice annually to products which reduce water wastage or raise the awareness of water efficiency. 

There are a number of water efficiency labels in existence, notably the Bathroom Manufacturers Association label, and the need for the Marque has changed. That's why we've moved to the more flexible Checkmark: a different kind of label, but one that still means 'This product is a recognized water saver'.

Assessment and Criteria

Each product will be assessed by the research team primarily on their water use and water saving claims, although other characteristics will be considered.

There are no specific guidelines over which products can apply and there are no designated categories. It is open to all products that contain a water saving or water efficient technology at their core. Click here for application details.