Swan photo from flickr user visualpanic water efficiency communications waterwise UK

SWAN is a broad coalition of water companies and organisations who have joined together to raise the profile of water efficiency in the UK. The initiative was launched in 2011.

SWAN provides a forum for members to:

  • Cooperate on consistent messaging on water efficiency
  • Develop innovate and traditional means for communicating water efficiency
  • Share case studies on water efficient behaviours
  • Highlight the importance of being water conscious at home and work 

Have a look at the latest SWAN activities!

SWAN Members:

Water companies

  • Affinity Water
  • Anglian Water
  • Dee Valley Water
  • Scottish Water
  • South East Water
  • Southern Water

 Supporting organisations:

  • CC Water
  • Defra
  • Environment Agency
  • Ofwat
  • Water UK


  • Waterwise