Love Your River

Waterwise is proud to be supporting Defra's 'Love Your River' campaign. The campaign will concentrate on the issues that affect rivers and encourage people to think about:

• how the water we use in our homes or businesses affects the water in our local river;
• how the pollutants we dump down our drains harms our local water;
• the fact that there is likely to be less water available for people and businesses in the future and the knock-on effect this will have on the natural world around the river; and
• how we could get by with less in the event of drought measures in our areas.

On average we use nearly 150 litres of water per person per day and it is easy to forget that our actions have a direct consequence on the health and wellbeing of our local rivers. That is why people are being asked to look at their own lifestyle to see if there are any changes they could make to help our rivers flourish.

The ‘Love Your River’ campaign is not just about educating people about the difficulties that many rivers face. It is also about celebrating the importance of rivers to local people – for their health, well-being, leisure and sport. It’s about recognising the great work that local groups already do to look after their rivers. It’s about honouring the community spirit and the inspirational individuals who give up their time and energy to improve their local environment.