Projects that develop, test or trial a new idea, such as an innovative approach to engaging households or a new product; projects must demonstrate that the new idea, if rolled out across the UK, would save millions of litres of freshwater a day


Winner: National Trust (Wales) – Fit for the Future

National Trust (Wales) – Fit for the Future

The National Trust Fit for the Future programme integrates environmental management systems into the daily operation of all Wales properties. This has enabled property staff and volunteers to understand our baseline water consumption, set stretching efficiency targets, and better understand and manage our land and buildings operations in a sustainable and exemplary manner.

Our primary function is to engender a cultural shift and the sharing of best practice through highlighting and illustrating a feature and benefit approach. Environmental management and the heritage sector is an emerging field.

Extended case study


Runner-up: Southern Water – Universal Metering Programme

Southern Water – Universal Metering Programme

Historically, water bills are calculated using a formula which depends upon the rateable values of properties. It therefore doesn’t matter how much water you use, your bill is unaffected.

This makes many customers profligate in their water use, tending to keep the tap running while brushing their teeth, for example. They only consider water efficiency when meters are installed as only then are they charged per unit used.

Southern Water is mid-way through a five-year metering programme which will see nearly all of its customers provided with a meter – the first water company in the UK to do so – helping the region cut its water usage by  millions of litres of water a day. 

In implementing this unique programme which offers unrivalled water efficiency and customer benefits, the company has introduced a number of UK and world-first innovations – from reducing leaks (one of the industry’s most sensitive issues) to ridding customers of the cursed estimated bill.

Extended case study


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