Evaluating Water Efficiency Initiatives

Evaluation Guide for Water Efficiency Initiatives

The Evaluation Guide for Water Efficiency Initiatives has been developed specifically for water efficiency practitioners, those responsible for planning and carrying out water efficiency projects and programmes of work. The evaluation tools covered and the level of detail included has been tailored specifically for this audience. The guide is intended to act as a reference document for water efficiency practitioners, who can use it to understand what evaluation is, why it is important, key aspects to consider when planning an evaluation, some of the different evaluation tools available and when they are useful.

The guide (and two supplementary documents) has been developed under the Waterwise Evidence Base for Large-scale Water Efficiency, an on-going stream of work which brings together information and experiences from across the water industry in order to better understand and make the case for water efficiency initiatives.

Evaluation Guide for Water Efficiency Initiatives

Evaluating Water Efficiency Education Activities in Schools: An Example

Evaluating Water Efficiency Retrofit Projects: An Example

Evaluation Masterclass for Water Efficiency Initiatives

On the 24th May 2013, Waterwise held a masterclass on evaluating water efficiency initiatives.

With interactive sessions, talks from experts in evaluation methods as well as presentations looking at real-life evaluations from within the water industry and beyond, attendees left with a better understanding of how to plan, manage and make the most of evaluation activities.

The agenda and slides from the day can be downloaded below:


Evaluating water efficiency initiatives: Why bother? Noel Wheatley, Director, Environment Policy, Ofwat

Evaluating water efficiency initiatives: A water company’s perspective. Liz Pryke, Metering - Customer Services, Anglian Water

Planning your evaluation: Key considerations. Dani Jordan, Social Research and Evaluation Manager, Waterwise

Beyond water meter data: An interactive session on using questionnaires in evaluation. Dr Joanne Smith, School of Psychology, University of Exeter

Beyond surveys: An interactive session on using interviews and focus groups in evaluation. Anna Lorentzon, Social Researcher, Water and Flood Risk Management Directorate, Defra

Case study: Evaluating campaigns, experience from the health sector. Patrick Ladbury, Director, The National Social Marketing Centre

Case study: Evaluating educational activities in schools, experience from sustainable transport. Tim Fitches, Monitoring and Evaluation Co-ordinator, Living Streets

Ideas for low-cost and low-effort approaches to evaluation. Dr Gemma Moore, Evaluation Officer (Public Engagement), UCL

Evaluating robustly: What does that mean? Susan Purdon, BPSR

What for? How to make use of your evaluation results. Alison Maydom, Water Efficiency Team & Anna Lorentzon, Social Researcher, Defra