Campaigns & Education

Projects that seek to, for example, influence water-using behaviours, encourage uptake of home visit retrofit offers and/or raise awareness of our impact on the natural water environment; projects that demonstrate an understanding of their target audience(s) and/or have used research to inform the development of their initiative.

Winner:GabiH2O, Nickelodeon, United Utilities and Southern Water – GabiH2O on Nickelodeon 

gabi h2o on nickelodeon

GabiH2O, in partnership with TV network Nickelodeon UK, and sponsored by United Utilities and Southern Water, oversaw the launch in mid-May 2012 of Gabi the camel, the UK’s first on-air animated character dedicated to educating children about water efficiency.

Gabi came to life as a 3D animated character on Nickelodeon and Nicktoons in 60- and 30-second educational advertorials, featuring him interacting with real kids and providing top tips on water conservation in an original rap. The goal is enlisting kids’ help in stressing to their parents the need not to waste that most precious of natural resources – water. Supporting the on-air activity is a fun, interactive microsite to drive home the message that saving water is important.

Extended case study


Runner-up: Energy Saving Trust and Waterwise – EU Life+ Project Combining Water and Energy Efficiency 

mark foster waterwise energy saving trust launch renew life+

This EU Life+ RENEW project was a three-year research and communication project, promoting the water-energy links and benefits to consumers in the UK, and exploring the feasibility and success of phone calls, direct mailing, events, and home visits to improve water awareness and behaviour change. From 2009 to 2011, over 25,000 people received water efficiency advice in London, Edinburgh and Cardiff. The largest water efficiency research project of its kind in the UK and mainland Europe, RENEW was funded by EU Life, the Department of Energy and Climate Change, and the Scottish Government. 

The project relied on partnership working between the following agencies and organisations: Energy Saving Trust, Waterwise, Defra, Welsh Government, Scottish Government, Environment Agency Wales, Welsh Water, Thames Water, Essex and Suffolk Water, Sutton and East Surrey Water, Climate Energy, Accent, Aqualogic, Wales and West Housing Association and Valleys 2 Coast Housing Association.

Extended case study

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