Big Tap Challenge

Taps come in all shapes and sizes. One thing is common though: bad habits can lead to vast amounts of water being wasted through them every day.

The Big Tap Challenge, headed by one of the UK's all-time great athletes, Kriss Akabusi, highlighted common water-wasting behaviours in the most familiar parts of the home. Kriss encouraged people to change their bad habits. The campaign included a radio day, campaign video and website.

The Big Tap Challenge on YouTube