Water Efficiency Strategy for the UK

Waterwise UK Water Efficiency Strategy

Find the full strategy document in our resources section.

Climate change and population growth are increasing pressures on water resources in the UK. A recent Water UK report identified that we are facing longer, more frequent droughts - and will face more acute droughts in future than previously thought, right across the UK.

Significant innovation and increased water efficiency have an essential role to play in helping ensure we have enough water for people, the economy and the environment now and in the future.

We need to tackle water and fuel poverty - and water efficiency cuts bills and energy use. It’s also central to moving to a more customer-led water sector which can keep up with other sectors.

There is already a great deal of excellent water efficiency work involving a range of actors being undertaken across the UK - through setting out focussed recommendations and actions, this strategy is providing a framework via which we can drive even more ambitious water efficiency action and ensure future work is focussed on key areas.

The strategy was developed in consultation with the water sector - including Waterwise supporters and the Water UK-supported steering group.

The strategy sets out a blueprint to deliver a vision of a UK in which all people, homes and businesses are water-efficient, and where water is used wisely, every day, everywhere.

The strategy sets out recommendations and actions in the following areas:

  • Water, people and communities
  • Water Wise Cities - improving water efficiency in our urban environment
  • Products and labelling
  • Water company delivery and regulation
  • Water efficiencyin retail competition
  • Integrated watermanagement and resilient infrastructure

A Water UK-supported Water Efficiency Strategy Steering Group has been formed to deliver against the actions in the Waterwise strategy (further info below). Waterwise will report annually on progress and review the strategy in 5 years time.

Find the full strategy document, a handy summary, and press release in our resources section.

Water Efficiency Strategy Steering Group

The Water Efficiency Strategy Steering Group works with Waterwise to deliver Waterwise’s Water Efficiency Strategy for the UK and the actions it sets out.

Supported by Water UK and formed in January 2017, the Strategy Steering Group is chaired by Jean Spencer, Anglian Water Executive Director of Strategic Growth and Resilience. Aaron Burton, Waterwise Director of Policy and Innovation, co-convenes the Steering Group. Membership includes water efficiency practitioners from the UK water industry, regulators and government. The Secretariat is provided by Anglian Water.

The Water Efficiency Strategy for the UK was developed and produced by Waterwise. It is both visionary and pragmatic. Policy, regulatory and practical actions to deliver ambitious water efficiency in innovative ways are at its heart. Waterwise’s thought leadership team continues to drive forward and track the action with governments, regulators, industry, customers and others.

Waterwise worked with partners across the UK water sector to develop the Strategy - and through the Steering Group responsibility for its delivery is also shared. Waterwise is grateful for the continued support of the Water Efficiency Strategy Steering Group, and looks forward to continuing to work with colleagues across the UK to deliver the strategy and actions.