There is no chance that present levels of water consumption will continue for any length of time - they are simply unsustainable. What follows is a potential possibility for the situation in 2050, by our Managing Director Jacob Tompkins

By 2050 lots of the UK's rivers will have their summer flows reduced by 50% (this is based on Environment Agency predictions), longterm droughts will become common.

Everyone will have a water meter and the price of water will have risen a lot, there will probably also be step tariffs - so it will become a lot more expensive to use a sprinkler or a pool that doesn't recycle the water.

Almost everyone will have a rainwater harvesting kit and using tap water for your garden will become socially unacceptable All devices in the home will be water efficient.

Showers that are digital and programmable will be commonplace as will aerated or regulated flows.

We may see human cleaning machines - like carwashes, that steam you, rinse you, and dry you with a set amount of water!

Water use will also become more indulgent - as the price goes up so will the desire for spas and steamshowers. So there will be two trends in bathrooms

One will be functional with very efficient use of water. The second will be luxurious with aromatherapy and jaccuzi-style relaxation baths - most homes will have both of these types of technology.

We will see a lot more yards (rather than gardens) with shrubs and drought resistent plants and paved areas more like you see in Greece and Spain. However there will also be status attached to having a luxurious English garden in an increasingly dry counrty and this will mean very ingenious drip irrigaton systems linked to rainwater tanks.

There will be an increasing number of private water supplies for gated communities in cities - however these may be banned. There will be an increase in water poverty and a big debate around partial disconnection There will be a move away from big monolithic water supply companies to more water service companies who supply services such as garden watering rather than the water There will be a new wave of waterless technology - (we are already seeing this with urinals) - such as composting seperating toilets, air showers that use no water (already used for staff in semiconductor industry), ultrasound washing machines, and waterless carwashes using microfibre cloths and special sprays There will also be a lot more greywater systems so homes may have a closed loop for water use, with only drinking water coming from the mains.

We may also see more air-to-water machines to manufacture water for homes.