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New Waterwise quality mark 


The new Waterwise Recommended label provides consumers with an ‘at-a-glance’ indicator of a product’s water saving potential, and sits alongside other labels, such as the Bathroom Manufacturer’s Association Label, which uses an A-G classification for the water consumption of products. It replaces the Waterwise Marque as a voluntary product labelling scheme for water saving products in both the commercial and domestic sector. Each product put forward for inclusion will be assessed by the research team primarily on their water use and water saving claims, although other characteristics will be considered.


It’s been five years since Waterwise launched the UK’s first annual water efficiency mark. 70 Marques from over 55 different companies have been awarded across a broad spectrum of products. The Marque was set up to highlight the most water efficient products available on the market. These products exhibit both water savings at their core as well as innovation within the existing market. While the Waterwise Marque was awarded by a panel of judges, the Waterwise Recommended Checkmark will be managed by the research team and will be focused on the water savings of each product.


There are no specific guidelines over which products can apply and there are no designated categories. It is open to all products that contain a water saving or water efficient technology at their core. For more information contact Sally Bremner or see here.



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Saving Water in Scotland Network


The Saving Water in Scotland Network (SWS) was established by Waterwise in 2006 to bring together Government, regulators, consumer groups, the water industry, Parliamentarians, retailers, manufacturers, NGOs and representatives of the building and energy sectors to promote water efficiency and develop partnerships to deliver it in Scotland. Sarah Boyack MSP, and Labour's spokesperson on the Environment and Rural Development, chaired the Roundtable for the sixth time.


The Scottish Government recognizes that water efficiency is fundamental to the country’s economy, society, and environment for both present and future generations. It also plays a direct role in tackling climate change, as reaffirmed in the Scottish Government’s energy efficiency strategy.


This year discussion topics included the Green Deal, the respective roles free market drivers and regulation have on promoting efficiency, and strategies to raise awareness of the link between energy and water. The network is now looking to build on the momentum and develop more water efficiency projects in Scotland. For more information email Chiara Ferracioli

Local messages are more engaging


A recently released study highlights the importance of using localised messages in climate change engagement. The survey, carried out in Ryan's home province of British Columbia, measured engagement with climate change issues in relation to feelings of attachment to the local area. Each questionnaire included a poster designed to engage participants with climate change on either a local or global level.


Local messages, using specific place names and focusing on local impacts, were shown to be more effective than global messages. Engagement with climate change was also shown to be greater among those who were more attached to their local areas, and among women. The abstract for this article is here.


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Latest news


Drought affects Tuvalu 

In Tuvalu rainwater harvesting and water effiency are a way of life. However, a state of emergency has been called in the South Pacific island after months of insufficient rain has left them drastically short of water. 


A big concern with drought is sanitation; Conventional flush toilets use valuable litres of water with every flush and cannot be used during drought. The GEF Pacific IWRM project in Tuvalu is introducing dry sanitation technology – Composting Toilets – to Tuvalu as a major water-saving device. As composting toilets use NO water, an average family will save 30% of their harvested water by using these toilets.


The Red Cross and New Zealand were the first to respond to the crisis, and many more are now supporting efforts to help the people of Tuvalu during their worst drought. For more information see the Australian Red Cross.


[This article was suggested and written by Catherine Moulogo. If you would like to suggest an article for inclusion in the newsletter email



Rip the Drip gets creepy

A new campaign has been making videos to show that wasting water is weird. The videos star Rip, a creepy assistant shift manager at a local water park.


When water usage starts becoming water wastage, he shows up. And things get weird.

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Consultation response to EA Drought Management Plans

Waterwise recently responded to the EA's drought management plans. To read our input see here.

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