Who We Are

Waterwise is an independent, not-for-profit UK NGO focused on reducing water consumption in the UK.  We support and challenge governments, industry, customers and others to be innovative and ambitious on water efficiency. We are the leading authority on water efficiency in the UK. Our work includes research, events, technological and policy innovation and media.

 

What We Do

Everything we do drives and promotes water efficiency. We actively support and challenge everyone to aim high on water efficiency for the sake of people, the environment and the economy. This means we work in a range of areas, including influencing and shaping policy and legislation; driving strategic and practical ambition in the water sector; designing and delivering research; media, campaigns and promotion; running demonstration projects; promoting water-efficient technology; helping businesses be more water-efficient; facilitating partnerships; brokering new solutions; and training water efficiency practitioners.

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Water Efficiency Strategy UK

Waterwise’s Water Efficiency Strategy for the UK was developed in consultation with the water sector – including Waterwise Supporters and the Water UK-supported steering group. It sets out a blueprint to deliver a vision of a UK in which all people, homes and businesses are water-efficient, and where water is used wisely, every day, everywhere.

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Water efficiency in retail

competition

Water efficiency services represent a key benefit from the introduction of retail competition to 1.2 million businesses, charities and public sector organisations in England from April 2017. We undertook research in November 2017 from the customer perspective to identify what level of water efficiency services are being offered by new retail water companies. We have been working with Ofwat, CCWater, Southern Water and others to develop a retail water efficeincy forum and a water effiiency league table. Keep checking the website for more information on these.

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Leadership Group

The Leadership Group on Water Efficiency and Customer Participation is a Waterwise initiative, launched with the UK water industry in June 2017. Building on work to date, it brings together senior UK water industry leaders in a more ambitious approach to wasting less water – using this to drive a more customer-led culture.

The Leadership Group offers a new opportunity to involve customers in thinking about their future water services. Motivating people to take action, and empowering communities through rewards, could change the way we think about water, and revolutionise services. Waterwise is challenging and supporting the sector on ambition and innovation – within individual companies and across the sector.

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News

  • About Drought Showcase
    How do we talk about drought?   A lot of the About Drought Showcase focused on the way we talk about drought, and how a public understanding of drought impacts on resilience to and mitigation of drought; water scarcity and water use. t is important to consider the different types of drought: hydrological, rainfall and human usage... read more
  • Freeze/ thaw as a resilience issue linked to customer participation and water efficiency
    We effectively faced a major drought occurring within the space of several days - we need to have much greater engagement with customers in order to deal with all resilience issues and water efficiency is a key aspect of this. Background and impacts More than 20,000 homes in London were without water in March 2018 due to... read more
  • Make a pledge to save a wedge
    Today marks the end of Water Saving Week but we hope for most of you it’s just the start of a lifetime commitment to use water more wisely – and encourage others to do the same! If you’ve been following the campaign over the last week you should have soaked up lots of good reasons... read more
  • Saving Water in your Community
    On the final day of Water Saving Week we are talking about Saving Water in Your Community. This blog is from Nicci Russell, Waterwise Managing Director Next time you’re walking the children to school, popping to the corner shop or making your way to a doctor’s or hair appointment, keep your eyes peeled for local water... read more
  • Water saving week – saving water in your workplace
    We often think about how we use water in or home, but do you think about this in your workplace? In this blog post we outline simple actions you can take to reduce water use at work and in conjunction with services from your water company. Savings of between 30 and 50% can be achieved by... read more
  • Why the print industry should ditch water
    In this blog for 'Saving Water in your Workplace' day of Water Saving Week, Gareth Dinnage of environmentally sustainable printer Seacourt calls on the print industry to cut its use of water.   Did you know that printing is one of the heaviest users of water in UK manufacturing?  Millions of cubic meters of water are used... read more
  • When it comes to saving water, the children are the future
    On Wednesday of Water Saving Week (19th-23rd March), the theme is ‘Saving Water in Your School’. Getting children aware of the need to save water, and fostering good habits that save water, will create a generation of adults that use water wisely. Today I [Hazel from Waterwise] talk to Mark Lewis, Director of Studies and... read more
  • Generational Differences in the Value of Water
    On Wednesday of Water Saving Week, it is all about Saving Water at School. In this blog, Dorothy, a pre-school educator, talks about changing attitudes to water, and the need for children to grow up valuing water. For resources for children, go to the Water Saving Week Website.   “Turn that tap off!” A frequent phrase used by... read more
  • Water Resource Challenges in the UK
    In this Water Saving Week blog, Heather Anderson, Strategic Planner at Scottish Water, talks about water resource challenges across the UK. It is important that we save water across the UK, despite different levels of water resource stress. For more information and tips on how to save water, check out the #WaterSavingWeek website. Water resources and... read more
  • Going with the flow behind closed doors
    In this Water Saving Week blog from Elaine Gallagher, environmental psychologist at Cranfield university, she talks about why it matters that much of our water use happens behind closed doors. Social norms and private behaviours The water industry is putting greater focus into reducing domestic water consumption through a variety of behaviour change strategies and consumer influence... read more

Water Facts

The average Brit uses about 150 litres of tap water a day, but if you include the amount of water embedded within products, our water consumption increases to about 3400 litres a day.
To produce just one pint of beer for example, takes 170 litres of water.

It takes 200,000,000 litres per second to grow food for the planet.

Human Blood is 83% water.

If the entire adult population of England and Wales remembered to turn off the tap when they were brushing their teeth, we could save 180 mega litres a day-enough to supply nearly 500,000 homes and fill 180 Olympic swimming pools! (One Olympic sized pool is 1 million litres / 1Ml)

A dripping tap wastes around 5,500 litres of water a year: that's enough water wasted to fill a paddling pool every week for the whole summer.

70% of the Earth is covered with water but only about 1% of the world’s water is readily available for human use. Nearly 97% is salty or otherwise undrinkable. Another 2% is locked in the ice caps and glaciers. That leaves just 1% for all humanity’s needs.

If the entire world’s water were poured into a 4 litre jug, the fresh water available for us would equal only about one tablespoon.

Over 90% of the world’s supply of fresh water is located in Antarctica.

If everyone in the UK cut one minute off their shower we would save 1,420 million litres of water a year.

There is the same amount of water on Earth as there was when Earth was formed. The water from your tap could contain molecules that dinosaurs drank.

One cotton t-shirt has about 25 baths full of water embedded in it.

Water regulates the Earth's temperature.

Water is the only mineral that is found naturally on Earth in three forms; liquid, gas, solid.
More than half (63%) our daily water consumption at home originates from the bathroom and the toilet.

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